Coaching Programs
1:1 Coaching With James.
Direct, weekly access to James Hayes — the same methodology that has scaled 100+ Australian workshops and generated $89M+ in client revenue. Every engagement starts with a free discovery call to see if it's the right fit.
The Program
1:1 Coaching With James.
1:1 Coaching
James works directly with you — your numbers, your team, your specific workshop. This isn't a group call, a course, or a template. It's weekly, direct access to the exact thinking behind a $400K/month auto business.
Every engagement starts with a free discovery call, then a full business audit. From there, James builds a custom revenue roadmap and works through it with you week by week — adjusting as your numbers move.
- Weekly 1:1 calls with James Hayes
- Full business audit and revenue roadmap in week one
- Billable hours tracking and scheduling system setup
- Gross profit and labour rate pricing optimisation
- Average repair order upsell framework
- Team structure, accountability and hiring guidance
- Direct access to James between sessions via messaging
- Monthly KPI review and trajectory check-in
- ✓Workshops doing $50K/month or more
- ✓Owners ready to invest in serious growth
- ✓Those who want direct, weekly access to James
- ✓Anyone stuck at a revenue ceiling they can't break
The Methodology
The System Behind
The Results.
Every Auto Cartel client works on the same three levers first. These are the metrics that determine whether a workshop scales or stalls. Get all three moving and the revenue follows.
Most Australian workshops run at 55–65% billable hours. Auto Cartel clients consistently hit 80%+. James identifies exactly where your hours are leaking — scheduling gaps, technician downtime, job card delays — and puts systems in place to fix it fast. Matt C. added 190 billable hours in his first month.
Gross profit is the number that actually determines whether your workshop scales or stays stuck. James audits your labour rate, parts margin, and pricing structure — and recalibrates all three. Most clients are underpriced by 15–20% and don't realise it until the audit.
Your ARO is how much revenue you extract from each job that comes through the door. James installs a structured upsell and advisory system — not pushy sales tactics, but a legitimate process for presenting the full scope of work every vehicle needs. This lever alone often pays for the coaching in the first week.
Is It Right For You
Honest About
Who This Is For.
- ✓You're doing $50K+ per month and feel stuck
- ✓You're ready to invest seriously in your growth
- ✓You want direct, weekly access to James Hayes
- ✓You can implement quickly and commit fully
- ✓You're coachable and willing to change what isn't working
- ✓You want a custom roadmap built around your numbers
- —You're not willing to change how you operate
- —You want a magic fix without doing the work
- —You're looking for a marketing agency, not a business coach
- —You're not open to being held accountable on your numbers
Common Questions
Before You
Apply.
The questions James gets asked before every discovery call — answered directly.
How do I get started with 1:1 coaching?
Book a free 30-minute discovery call with James via the link on this page. On that call, James will look at your current numbers, ask about your workshop setup, and determine whether 1:1 coaching is the right fit. There's no sales pressure — if it's not the right time, James will tell you.
What does a typical week look like in 1:1 coaching?
You'll have a scheduled weekly 1:1 call with James — usually 45–60 minutes. Between sessions you'll be implementing specific tasks from your roadmap, and you have direct access to James via messaging for anything that comes up. The first week always starts with a full business audit to establish your baseline numbers.
How long before I see results?
Most clients see measurable changes within the first 30 days — particularly around billable hours and average repair order value. Revenue growth at the scale of Brad ($39K to $100K) or Becky ($45K to $113K) typically takes 6–8 months of consistent implementation. James doesn't promise overnight miracles — he delivers a proven system and coaches you through it.
Do you work with workshops outside major cities?
Yes. All coaching is delivered remotely. James works with workshop owners across Sydney, Melbourne, Brisbane, Perth, Adelaide, and regional Australia. Your location is no barrier.
Free Discovery Call · No Pitch. No Pressure.
Your Workshop
Should Work
For You.
Book a free 30-minute discovery call with James. He'll identify the three biggest levers in your workshop — and whether Auto Cartel is the right fit.
Available to Australian workshop owners · Strictly limited spots